As a business owner, it’s not a good idea to try to maintain a profile on all of the social media platforms.
You do not have to be on all of the social media platforms at once.
In fact, you shouldn’t be on all of them. It takes time, strategy and effort to really benefit from social media. If you’re going to invest the energy and man hours, you should be on the ones where your customers spend most of their time. Unfortunately many business owners think they have to create profiles on all of the social media platforms in order to use it successfully.
This often leads to overwhelm, frustration and social media burn out. Once you’ve burned out on social media, it increases the odds that you will end up with multiple dead profiles. It’s been my personal belief that a dead profile is worse than no profile at all, but I’ve seen some experts suggesting that business owners claim their name on all of the platforms to prevent brand hijacking down the line.
This is sage, but incomplete advice.
When you create a profile on a social media platform, it introduces a level of expectation that you have to utilize and optimize that platform. And typically I would agree. If you’re not going to use a platform, you shouldn’t create a profile on it.
But recently I came to a realization that it doesn’t have to be a zero sum game in the world of social media. You can take a dead profile and turn it into a conversion tool that drives traffic to your website rather than it just sitting idle. Here’s how you do that:
- Create your profile.
- Fill in the “About” section and tell visitors to that page to visit your website. Keep it short and sweet.
- Use the built in images to brand your profile and direct people to the website of your choosing.
- Use the cover image to repeat a version of the message in your About section
- Put your logo or picture on the main profile image
- Create a pinned post that directs people to the website of your choosing.
- Create and pin posts on Facebook, Twitter and LinkedIn
- Create one board in Pinterest featuring pins from your website and/or blog
There you have it. Now your profile is passively supporting your business rather than just sitting there with old posts. This is something you can do for new profiles that you want to save and existing profiles you can no longer maintain.
I hope you find this help and easy to implement. If you have any questions, take a moment and share it here: https://storyschool.typeform.com/to/Ety8Gq
I look forward to hearing from you!