So I’ve been going through a bit of a re-brand lately. Well actually, I’ve been going through a moment of brand clarity and communication.
Essentially, I’ve been taking some time to hone in on my brand. I’ve been working to clarify who I am and how that should look in the marketplace. I do plan on hiring a graphic designer/visual branding specialist in the future but right now I’m bootstrapping so I’m doing a lot of things myself.
Let me say this. As a consultant that’s bootstrapping my business while I grow it, I’m approaching it from the foundation building perspective. When I am ready to hire a specialist to handle my branding, I will be able to show him/her what I’ve done so far to provide guidance that I may not be able to verbalize.
As a part of working on my brand, I put together my first brand board. It’s my foundation so I can work on making my marketing collateral more cohesive. Here it is:
See, it’s not professionally designed but it was so helpful for me to do at this stage of my business. I’m not very talented or comfortable doing visual things, but I did this and now it’s out there. I hope this inspires you to take the leap to do something you may find uncomfortable. I’m pretty sure this is going to change as I grow my business, but now I have somewhere to grow from.