In today’s age of focused inclusion, it can feel like walking on eggshells when you’re posting online. If you typically celebrate Christmas, you may get flak from your audience for leaving out other religious observances. If you try to keep it nonreligious, you may get flak from everyone.
Remember the Starbucks red cup situation?
I can’t say whether Starbucks was trying to be holiday neutral or not, but the simple, ombre red design caused an uproar on social media when some customers called the cups anti-Christmas and anti-Jesus. The funny thing is that the Starbucks holiday cups tend to be more winter themed than explicitly Christmas themed. But that didn’t matter to the angered. They called Starbucks to task and a simple red cup spiraled into a full-fledged social media situation.
So, how can you make sure you don’t end up with your own social media situation while celebrating the holidays? It can definitely be a slippery slope.
My suggestion is to be true to your brand and your core audience. Don’t apologize for your stance, and don’t get into any back and forth discussions about it either. Starbucks stood by their cup decision despite the controversy, and it was soon swallowed up by the holiday talk of shopping, travel and community service.
So don’t be afraid to express your joy for the holiday season. And don’t back down if someone questions your joy. It’s the holidays, for crying out loud. Most religions have some kind of celebration around this time of year so businesses celebrating isn’t out of the ordinary or unexpected. If you want to be safe, you can always focus on the feeling of the fresh start that comes with the New Year.