Let me give some background behind why I chose this title.
Facebook just released two new features that are going to make your timeline even more dynamic. One of the features, collages, will allow you to group pictures and share them that way directly to Facebook. This is a great new feature that will make it possible for Facebook users to share multiple pictures and videos in creative ways.
There are a variety of collage apps out there that many people use to create Instagram collages. I doubt Facebook’s collage feature will immediately make those apps obsolete, but I’m sure their numbers will fluctuate as the feature becomes more well known. But although the Facebook collage feature is fairly intuitive, the collages are made specifically for Facebook. I tinkered around with it some, and it’s not immediately obvious whether those same collages will share easily on Instagram.
But this is a nice feature for those people that do a lot of Facebook specific photo sharing. I’m looking forward to cute collages of my family members and friends.
The feature that inspired the title of this post is Facebook Live Video. This gives Facebook users the ability to share live video directly to their feed. This is the feature that has some people wondering whether Facebook has just released a Periscope, Meerkat, Blab killer.
In short, no, it’s not a Periscope, Meerkat, Blab killer.
While some people will leave Periscope, Meerkat and Blab for Facebook Live Video, it won’t be the power users. The power users of live streaming apps aren’t regular people streaming their daily lives. The power users are business owners using them for branding and audience building. Those same business owners likely have presences on Facebook and have used it for business long before they started live streaming.
Any business owner who’s used Facebook for business knows that in recent years the algorithm has made it tough to gain organic traction on the platform. Once Facebook started monetizing the timeline and sidebar, it became a pay for play situation for business owners. So, while many business owners have continued to use Facebook to build community and drive traffic to their websites, they know that the algorithm makes it a not so friendly place for organic reach.
Tamay Shannon, a Social Media Marketing Consultant, explained it very well in a recent Periscope that she shared about whether Facebook Live Stream will mean the end of Periscope. She made some great points about Facebook’s algorithm and how other live streaming apps don’t have that same limitation.