Recently, I went to an event where there were vendor tables set up. As I browsed the different vendors, I picked up some of their cards. When I looked at the different cards, I noticed a trend. Many people have multiple services that they provide and they listed all of them on their business cards in a similar format. The cards would look like this:
Author|Model|Song writer|Producer|Personal Chef
Now, many people who are entrepreneurs are becoming aware of the importance of diversifying your assets and not focusing solely on one field. Plus, many creative entrepreneurs typically have several things they enjoy doing. That’s wonderful. However, I think it takes away from a person’s professionalism if they list multiple things on their business card. It makes them look unfocused. I’m not sure I would hire a personal chef who is also a model and producer. I would wonder how committed that person would be to preparing my meals if they’re thinking about so many things at once.
This is not to say that people shouldn’t wholeheartedly pursue all of their creative endeavors but maybe you shouldn’t laundry list them on your business card. In my opinion, it makes it look like you are hustling to make a dollar rather than building a business. I think it would look better if your business card looked like this:
That way you can list your areas of specialty on your website and give more information about what you do in each area. Plus, it allows you to tailor your elevator pitch to the person you’re giving the card to. If I’m interested in a song writer, I won’t care that you’re a model or vice versa. A business card with multiple disciplines on it would be distracting if someone where glancing at your card quickly. I might not see that you’re a model if I take a quick glance and see personal chef first. Your card may end up discarded.
I would love to start a dialogue on this. Let me know your thoughts, whether you agree or not and why.